Optimum Performance began in 1998 as direct marketer of Aftermarket Performance Products with a simple philosophy of being the “Service and Value Leader in Performance Parts”.

The founder, Tim Hilliard got his start in the business in 1993 working with his Brother Pat who operated Hilliard Performance Equipment out of a small retail space in the quiet little town of Holliston, Massachusetts. The two brothers quickly found that to be competitive they needed to approach the business much differently than the conventional “Speed Shops” in the area that were falling by the wayside. 
 

The brothers began to focus on the factory hot rods coming from Ford Motor Company as their market niche. The Taurus SHO, Mustang 5.0 and Lightning Pickup. It was quickly discovered that products were being designed and manufactured by a new breed of companies, mainly small start-ups using modern design and manufacturing technology borrowed from another industry in decline; the Aerospace industry. 

These newer companies did not have an ability to supply the large Warehouse Distributors with product so they reached out directly to Shops to distribute product. Hilliard Performance quickly became a source for products previously not available in the area. This also opened up the opportunity to sell to other Speed Shops, Machine Shops and Engine Builders. Hilliard Performance began to realize with the bulk of their business becoming wholesale and mail order having a retail space did not make sense.

Optimum Performance, while still offering all brands of replacement and performance products for all makes and models has recently focused on the development of products for the redesigned 2015+ Ford Mustang. We ordered our 2015 Mustang GT when the order banks opened in May of 2014, took delivery in December and have been using it to test all the products we offer since. We attend several local Track Days a year because we find it is a great environment to test products under extreme conditions…and this car is a blast to drive on a roadcourse.